L'Oreal Professionnel iNOA Ammonia Free Hair Color No. 5, Light Brown - 60g

Experience the next generation of luxurious in-salon hair color. iNOA (Innovation No Ammonia) is a high-performance permanent hair color powered by oil, designed to deliver exceptional results with optimal comfort.

Why Choose iNOA? (The Benefits)

iNOA offers a gentler, more enjoyable coloring process without sacrificing performance:

• Gentle on Hair: Because it's ammonia-free, it's less harsh, helping to maintain your hair's natural moisture and protein, which can lead to healthier-looking results and reduced dryness or breakage.
• Vibrant, Long-Lasting Color: The unique oil-based formula delivers rich, high-impact color that stays vibrant.
• Enhanced Manageability: The updated formula is easier to emulsify, apply, and rinse, making the in-salon experience smoother and faster.

Introducing the iNOA Shades of Red

L'Oréal Professionnel has expanded the range with new, trending red shades, including 4.26 and 5.26.

• Cool Burgundy Reds: These new shades feature high-visibility dyes for intense color on darker hair bases.
• Fade-Resistant: Experience up to -70% less faded reflects after 10 weeks, keeping your red vibrant for longer.

The iNOA Salon Experience

iNOA goes beyond just the color product itself. L'Oréal Professionnel has integrated technology for a personalized service:

• iNOA [iD]: This is the augmented color diagnosis tool used in the salon. It combines professional color diagnosis, unique inspirations, and a virtual try-on feature for a complete, personalized consultation.
• Tailor-Made Color: The diagnosis helps professionals leverage the large color palette to create your perfect, unique hair color.